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Highlighting Hong Kong's appeal as a luxury shopping paradise, Fedon, one of Italy's premier leather accessories retailers has planned to open a flagship store in Hong Kong.

The success of Fedon's first Asia store of its brand "Giorgio Fedon 1919", which opened less than two months at the Hong Kong International Airport, prompted the decision, said Alberto Agostinacchio, managing director of Fedon Far East, here on Monday.

"Hong Kong makes sense for us on a number of levels. It has sophisticated and discerning consumers who recognize and appreciate quality," he said.

Hong Kong also offers a business-friendly environment with low taxes and an efficient government, and it positions the company's staff in a key location within easy access of high growth markets, like Japan, South Korea, Singapore, Shanghai and Australia, said Agostinacchio.

Established in 1919 in Northeast Italy, Giorgio Fedon S.p.A has evolved from a handicraft workshop to a retail and manufacture company listed in Paris. In 2000, Fedon established its own luxury brand, "Giorgio Fedon 1919", with a range of stationery, fine leather accessories and business bags. It now has stores in Milan, Paris, Munich, New York and Hong Kong.

Source: Xinhua