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The Myeongdong neighbourhood in the city centre, has consistently ranked among the top 10 most expensive shopping districts in the world. It is home to all the luxury designer brands you can name as well as the flagship of Lotte, Seoul's largest chain of department stores.

Also a restaurant and nightlife mecca, its wide streets and sprawling, neon-lit alleys lined with shops and stalls are a favourite hangout for young people with time to kill.

Here, too, you'll find Myeongdong Cathedral, a 19th-century Catholic church built in the Gothic style around which anti-government protesters often hold noisy demonstrations.

Hotels Seoul - Shopping Seoul

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